These Terms of Service ("Terms") govern your access to and use of the Nurtura platform, website, and related services (collectively, the "Service") provided by Bucktooth Marketing Inc. ("Nurtura", "we", "us", "our"). By signing up or using the Service, you ("Customer", "you") agree to these Terms.

1. Eligibility and Account

You must be at least 18 years old and have authority to bind the business you represent. You agree to provide accurate, current, and complete information at signup and to keep it updated. You are responsible for safeguarding your credentials and for all activity that occurs under your account.

2. Subscription and Billing

2.1 Plans

Nurtura offers tiered subscription plans. Current pricing and feature details are listed at nurtura.bucktoothmarketing.com/#pricing.

2.2 Free Trial

Some plans include a free trial period (typically 14 days). At the end of the trial, the payment method on file is charged for the selected plan unless you cancel before the trial ends.

2.3 Recurring Billing

Subscriptions auto-renew at the end of each billing period (monthly unless otherwise specified) until cancelled. Your card is charged in advance for the upcoming period.

2.4 Cancellation

You can cancel anytime via your account settings. Cancellation takes effect at the end of the current paid period; you retain access through that period. We do not offer pro-rated refunds for partial periods.

2.5 Price Changes

We may change pricing with at least 30 days' notice. Continued use of the Service after the change date constitutes acceptance of the new pricing.

2.6 Failed Payments

If a payment fails, we will retry up to three times over seven days. If still unsuccessful, we may suspend or terminate your account.

3. Acceptable Use

You agree not to:

• Use the Service for unlawful purposes or in violation of regulations applicable to your industry
• Send spam, unsolicited communications, or content that violates the recipient's consent
• Reverse engineer, decompile, or attempt to extract source code of the Service
• Resell, sublicense, or commercialize the Service or any portion of it without our written consent
• Upload malicious code, viruses, or content designed to disrupt the Service
• Misrepresent your affiliation with any person or organization
• Interfere with, disrupt, or attempt to gain unauthorized access to the Service or its underlying infrastructure

4. Customer Data and HIPAA

4.1 Ownership

You retain all rights to data you upload, configure, or generate through the Service ("Customer Data"). You grant Nurtura a limited license to use Customer Data solely for the purpose of providing the Service to you.

4.2 PHI and Business Associate Agreement

Nurtura is a HIPAA Business Associate. A signed Business Associate Agreement (BAA) is required for any use of the Service involving Protected Health Information. Use of the Service for PHI without a signed BAA is prohibited. A BAA is offered with all paying plans on request.

4.3 Backups

We maintain regular backups of Customer Data but are not responsible for data loss caused by your actions, by third-party tools you connect, or by force-majeure events.

5. Intellectual Property

The Service — including all software, designs, AI models, branding, and content provided by Nurtura — is owned by Nurtura. We grant you a limited, non-exclusive, non-transferable license to access and use the Service during your subscription term. No other rights are granted.

6. Third-Party Services

The Service integrates with third-party platforms including Stripe, Meta, TikTok, Google, and others. Your use of those services is governed by their own terms and privacy policies. Nurtura is not responsible for the availability, accuracy, or behavior of third-party services.

7. Termination

We may suspend or terminate your account if you materially violate these Terms or fail to pay amounts due. Upon termination:

• Your access to the Service ends immediately
• We may delete your data 90 days after termination, subject to BAA / HIPAA retention obligations and any legal hold
• Sections of these Terms that by their nature should survive termination (Intellectual Property, Disclaimers, Limitation of Liability, Indemnification, Governing Law) survive

8. Disclaimers

The Service is provided "AS IS" and "AS AVAILABLE" without warranties of any kind, express or implied, including but not limited to warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not guarantee specific outcomes — including but not limited to the number of consultations booked, leads generated, or return on investment. Results depend on your inputs, market conditions, and factors outside our control.

9. Limitation of Liability

To the maximum extent permitted by law, Nurtura's total liability for any claim arising out of or related to these Terms or the Service is limited to the fees paid by you to Nurtura in the 12 months preceding the event giving rise to the claim. Nurtura is not liable for indirect, incidental, consequential, special, or punitive damages — including lost profits, lost revenue, or loss of goodwill — even if advised of their possibility.

10. Indemnification

You agree to indemnify, defend, and hold harmless Nurtura, its officers, employees, and affiliates from any claims, damages, or expenses arising from your use of the Service, your Customer Data, or your violation of these Terms.

11. Governing Law and Disputes

These Terms are governed by the laws of the State of Texas, without regard to conflict-of-laws principles. Any dispute arising out of or relating to these Terms will be resolved in the state or federal courts located in Dallas County, Texas, and you consent to the personal jurisdiction of those courts.

12. Changes to These Terms

We may update these Terms from time to time. Material changes will be communicated via email to your account address or posted on this page with a new effective date. Continued use of the Service after the change date constitutes acceptance of the updated Terms.

13. Contact